Data Science
In order to gain a competitive edge in the ever-evolving online world, it is important to fully understand your customer data. By investing time in this understanding, your business can orchestrate accurate and targeted marketing campaigns that really work for you, whilst avoiding cost inefficiencies through target segmentation. Our in-depth analysis of your customer base will pave the way for your organisation to better understand your customer habits, spending preferences, demographics and a host of other useful data.
Hybe Business Solutions uses the latest predictive analytics technology and machine learning software that provides large scale analysis, without breaking the bank. Our data science services can cover an array of areas, so that no stone is left unturned and you have useful data that is up to date and relevant. We achieve this through customer segmentation and attribution modelling, to drive data that provides actionable insights and answers the critical questions to produce a tangible marketing pan.
We are fortunate to have a team of highly skilled professionals who are Google certificated SEO experts and PR professionals, each of whom have worked across an array of business industries to gain invaluable insight that is transferable across projects.
Our PR professionals have built lasting and reliable relationships with media contacts, which had proven to be a crucial element to our success. We wanted to create a brand that could pass this success on to our clients.
Data Science services:
- Google analytics
- Data-driven attribution
- Data visualisation
- Propensity modelling
- Data consolidation
- Custom recommendation engine
- Sentiment analysis